Sep 23, 2006 08:30 PM
13743 Views
I earn my living as a Marketing Manager. Hence I am wired to seeing beyond a product or a service. I try and delve into reasons which either makes me a blind follower of the product / service or trumpet its negativities to the whole world. It is with this background that I share this experience with the customer care team of Outlook Magazines.
Lets start with my reading habits. I read anything printed in English, included the instructions on shampooo bottles. Coming to Outlook, when it was first launched, it had a fresh feel to it and we were hooked to it alongwith the other weeklies that are printed. When the magazine expanded its portfolio to bring in Outlook Traveller and Outlook Money, I followed suit and welcomed them into my home. So when it launched Outlook Business, I did not even think twice and took up an offer that helped me renew my Outlook Money and initiate a new subscription for Outlook Business at an attractive price. With this good deed done on May 30, 06 I forgot all about it.
My memory returned after a long break early this week and I realised that while the subscription for Outlook Money was reinstated, copies of Outlook Business did not reach my postbox. Fortunately the receipt was still in my possession and I dashed a mail to yourhelpline@outlookindia.com.
Within 1 working day I heard from the team asking for some more details to correct the situation. Right now while I write this review, my subscription has been extended by 5 issues (those missing issues), I am in receipt of the past 2 copies and the current copy and an apology call from the local sales chief. All this within 2 working days!
To be honest I am bowled over by this attention. To me in a blind test, all magazines would read the same but its this extra that would retain customers for a longer period.
P.S. I can share the names of the people who assisted me on request...
