The OnePlus One has been a global sensation thanks to its unbelievably low price and top-end feature set, earning it the nickname flagship killer.
OnePlus is the latest Chinese manufacturer to adopt a global brand identity and slick packaging in order to hit the big companies where it hurts - the price tag. In India, OnePlus will go up against the likes of Xiaomi and Huawei, which have made big splashes already.
The OnePlus One will only be available in very limited quantities and that too, via a single online retailer. Whether this is a marketing ploy or a genuine way to keep costs down, there is bound to be a lot of excitement and a lot of disappointment. There's also a new twist to the story: the device runsCyanogenMod, which is one its headlining features, but Indian users won't be able to receive automatic updates.
