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Amway phenomenon and how it works
May 30, 2010 02:53 PM 13184 Views

AMWAY phenomenon has been working all over the world. Actually, it works in a simple way. Generally, the biggest part of our earning is eaten by our expenditure and I hope that u do admit that our day-to-day expenditure is the turnover of someone else. Now the economists started to think that if our expenditure is someone’s income why not it can turn into our own income? In a normal distribution channel, if the ex-factory cost of any product is, say, Rs.40/-, when it ultimately reaches our hand via multiple hands of distributor, wholesaler, retailer and so many along with the advertisement cost, it becomes around Rs.100/-. So basically when we r buying any product, around 60% of our hard earned money is going to their pocket. Just think, if we spend around Rs.10000/- per month, that is Rs, 120000/- per year and next 30 years we r going to spend 36 lakhs of rupees and 60% of it that is around 20 lakhs of rupees will be going to them. Now everyone wants to retain that money to their bank account rather making them from rich to richer. It gives birth to the concept of DIRECT DISTRIBUTION SYSTEM .


When we r becoming an AMWAY DISTRIBUTOR, the products are coming directly to us from the company and we save some money. Whatever the expenditure we r making now is becoming our business turnover. The company also giving us selling rights to make some additional money, but you know that we cant become financially free just by saving money. For that, like any other business, we have to expand it. For any conventional business, we need to increase our personal turnover to increase our profit level, but here we can do that by doing a smart work that is by using the POWER OF RECOMMENDATION . Let me explain it to you. Whenever we buy something, it’s our common instinct to share it with our relatives, friends, and colleagues. The statistics show that throughout the world, almost 60% products are being sold by the recommendation of us and the remaining by advertisements. So here also, after converting our expenses into our business turnover, we can use the same technique and with the help of our business associates, we start to recommend this concept to some of them. When we recommend about a T.V. or a two-wheeler or a computer to our known circle, not everyone agrees with our view but definitely SOME WILL. Here also some of them feel it worthwhile and decide to change their shops. So far we have recommended so many products to so many people but to the best of my knowledge, we don’t even get a note of thanks from the said companies. But here when we help some people to change the direction of their spending, AMWAY will recognize our effort and the monthly expenses they will be creating will not only become their individual turnover but it also adds to our business turnover. It will start with my own individual turnover of say a thousand rupees a month and soon it will become a turnover of lakhs though my individual turnover is remaining the same.


This is the basic concept of the AMWAY PHENOMENON and I just try to give you an overview. You must notice that, it has some basic advantages. First, we don’t need a huge capital to start our own business and also don’t need too much time. Second, we all can start it without affecting our primary source of income. Third and most important thing is that we are not doing anything new but doing the same thing, that is expenditure and recommendation, but in a smart way.


Finally, I don’t know whether you have proper information about the profile of the company. You know, it’s a BIG BIG COMPANY. It is historically proven as it has been running for 51 years. It is geographically tested as it has been doing business in more than 90 countries. It is in U.S.A. and it is also in Chaina. It is in India and it is also in Russia. It is also economically tested as it started in 1959 with a turnover of 5000 crores and in 2009 its global turnover is around 40000 crores. In India it started with a turnover of only 100 crores in 1998 and in only 11 years it has reached around 1500+ crores and in a recent article published on TIMES OF INDIA, the economists have predicted that it will reach 2500 crores in 2012 and 5000 crores in 2015!


But to be successful in this business, there is some criteria’s as well. One need to have A SENSE OF NEED to develop this as it’s not a quick money scheme. We all have needs but very few have a strong burning desire to achieve those. Secondly, one has to learn the business with the help of BRITT UNIVERSITY. This BRITT WORLD WIDE has already created more than 2000 multi-millionaires through this concept. One has to give some time say around 6-8 hours weekly basis and finally ONE HAS TO HAVE RUPEES 995 TO GET THE DISTRIBUTION RIGHT OF AMWAY.


Hope, I was able to give you some basic ideas about the business. If you ask me why I start this business, the reason is simple. I had an average childhood and still have an average life, but one thing is certain that I m not gonna die average. Before joining this business, I was working hard from 9 to 6 to fulfill someone else’s dream but here I have got the chance to start something of my own and working smart to fulfill my very own dreams. After all what ever may be the earning we have, there is a difference between making a living and LIVING A LIFE . Anyway, if you become interested to know more, you can attend any of our elaborations in your locality where some eminent business personalities show the business plan and how a huge amount of money as a royalty income can be created in 2-4 years. After attending it, if it makes sense, you can contact me and I can help you to be a part of AMWAY FAMILY .


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