Jan 20, 2014 12:09 PM
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Key points of Max Bupa:
1) Max Bupa: "A collaboration of healthcare and excellence in service."
2) Max Bupa Health Insurance Company Ltd.(Max Bupa) is a joint venture between Max India Limited and the UK based healthcare services expert, Bupa.
3) Bupa has six decades of experience in the healthcare industry and a 11.3 million customer-base in over 190 countries
4) Max India Group brings expertise in both health and insurance related services including hospitals, clinical research and life insurance
Key USP of MAX Bupa Health Insurance Product:-
1) Excellent hospital network.
2) Even if a client has existing health policy we can offer him competitive rates and easily shift.
3) Instead of individuals client prefers to cover entire family, leading to higher premium cover & higher IR for us.
4) Max Bupa is paying us highest in the industry, hence we can compete easily in market.
5) Main difference between Max & other products is that client pays approx 700 Rs per lakh per year as premium compared to Rs 1000 for competitors & they do not have any cap on room charges which is very big positive point in selling.
6) Renewal rates are around 17% which is also very high in the industry.
