Apr 28, 2002 03:47 PM
2885 Views
(Updated Apr 28, 2002 03:49 PM)
Nirula's is a landmark name in field of food and restaurant in not only Delhi but whole of India. I would have love to see Nirula set-up restaurants in each and every metro and cities of India however It has not. The question is why?
Nirula's good is great and it is certainly VFM. The food suits the taste buds of North indian but not every indian and this was the main negative point for the chain not to grow as was expected.
Nirula's ice creams and shakes are good and loved by all ages. Why do not only open desert chain? Think Nirula?
The restaurants are well decored, good and pleasing atmosphere, nice ambience and yet trendy with a blend on indianished feeling.
Nirula has good customer following and also have good reputed brand name however one can say not properly leveraged. I remember few years back they opened branches in Middle east which had to be closed down in less than a year. well, the reasons were many. With this experience the management may be able to work out some positive strategy to re-enter different market.
I think I have written a long review but when its Nirula's I have to be justified.
Sorry if you felt bored, but certainly with nirula's one can never be bored.
