Hi, iam writing the genuine review about the nirma detergent. From my childhood onwards iam listening this name nirma.it is so popular and good reputed company also.But present it decreasing the quality.clothes are not getting cleaned well.after washing with nirma detergent also they are like unwashed clothes.they are not good looking.competators are high in quality now a days .that detergent are fast in removing strains and less powder is sufficient.nirma doesn't removing strains like coffee and oil marks.we should soak the clothes for more time.and also we have to use the detergent soap while washing.but clothes are not looking shiny after the wash .it doesn't show the instant glow for clothes like other detergents.competators are increasing, so nirma should increase the quality in detergent. gradually it is decreasing the capacity of cleaning clothes.it takes much time, detergent and also water.but the result is low.we have to use 4 to 5 bucktes of water to remove dirt from clothes.price is equal to other detergents but removing the dirt and cleaning the clothes are not giving the equal result.