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Nearbuy - On Road to destroy Customer Loyalty
Oct 11, 2018 05:41 PM 11674 Views
(Updated Oct 11, 2018 05:45 PM)

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Recently had a bad experience with Nearbuy.com.


I bought a Pizza Hut Coupon of Rs. 500/- by paying Rs. 419/-. Went to the Pizza Hut outlet and bought Pizza worth Rs. 250/-. The Pizza Hut person at the counter said I can use the balance in my next purchase. Went to Pizza Hut Outlet next time. The coupon was not accepted.


Later on I contacted Nearby and they informed me that this is a one-time use coupon and hence as per their terms and conditions cannot be used again. I told them that it not clearly mentioned in the coupon that this is a one-time use coupon, and even if it was, I have ended up spending Rs 419/- to buy a Pizza worth Rs.250/- and considering it a genuine mistake because of my inability to interpret the terms, they should help at least let me use the coupon to its full value.


However, the gentleman on the helpline kept on repeating in a robotic manner “Sorry, as per our terms and conditions, we can do nothing”. I was disappointed. Shortly I got a mail asking me whether I was satisfied with the resolution of my problem. I wrote to them, that I am not satisfied. So I got a call again from the helpline gentleman, who in his by now familiar robotic voice started saying “Sir, I had earlier also informed you that this is a one-time use coupon and as per our terms and conditions, nothing can be done”. I lost my temper and told him then if that be the case, what did they expect me to respond to them asking for my feedback. As things stand I am still not satisfied with the resolution.


Actually, where is the resolution? All they did is to give me a mechanical answer “Sorry Sir, as per our policies, nothing can be done”.


Now compare this with another experience with Food Delivery company Swiggy. I had ordered food, for which I made an online payment. As I was away from home, my family did not know, and when the delivery boy came with the food, they asked him whether payment is to be made, to which the delivery boy confirmed and took cash. When I came back, I contacted Swiggy to report the issue.


The company immediately contacted the delivery boy and asked him to go back to our house to hand back the cash. Further, as a goodwill gesture, they refunded the online payment as well.


Now the reader can judge, as to which company is more responsive and mindful of its customer interface and which company deserves loyalty from customers.


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