Muddled Mirror. Review on Mumbai Mirror

Yes it is a Muddled Mirror, **a poor copy of Mid-Day at the

best and a cut-paste of TOI without spelling & grammar check. The

publishers of this tabloid advertise it as "a cut above the rest",

which actually a cut for the worst. Whatever they may say but the **origin of

Mumbai Mirror was more of a marketing gimmick rather than anything else**,

definitely not for the news.

When Hindustan Times decided to invade the TOI

bastion - Mumbai and another Newspaper DNA was about to be launched, then TOI

guys came with this hazy mirror. **Their ideas was a very old marketing strategy

• "if you can not convince them then confuse them"**. The launch of

Mumbai Mirror was meant to confuse the readers & confuse the market, it is

called creating confusion in the market so that target segment is confused with

the new names and as a resultant they stick with their old product that is TOI.

And it still comes free with TOI; they can not dare to sell it separately. I don’t

have much idea that whether they have succeeded in stopping the new entrants

from snatching any significant market share from TOI.

Coming on the product offering** - Mumbai Mirror is a back to back copy of the

same news published in Times Of India with just a few pages shuffled here and

there and more advertisement / classified pages added to give it a thick look.

You come on the contents and you will witness that spelling errors &

grammatically funny sentences are the regular feature of this tabloid. Can’t

they just use a spell checker? Or they just don’t want to waste any time

(definitely not any money) on it.

Y*ou talk about editorial and this tabloid

does not have any such word in their vocabulary**. Never expect any quality or

original reporting from this tabloid, even entertainment news are copy from

elsewhere & from TOI Mumbai Times supplement. I am sure the publishers know

it very well that no one would buy this product on its own, and readers only

look at the paper because it comes along with TOI, good we can get a few extra

bucks while selling our monthly accumulation to "raddiwala".