Jul 13, 2016 09:36 PM
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It is Star's second Hindi movie channel, the first being STAR Gold which was launched in 2000. It is also the second channel to be branded under the OK brand rather than the STAR brand after Life OK, a general entertainment channel which was launched in December 2011 to replace STAR One.[3] Before the launch of Movies OK, STAR acquired Viacom 18's movie portfolio, paving the way for the launch of the new channel.[4]
A UK version of Movies OK titled "Star Movies OK"(to represent the Star Life OK Brand) was launched in November 2012, with Star Gold HD and Star Life OK HD.
