Wow, this continuing genius, artistic, desirable 'flat tyre' will surely lend itself to other devices. A trend of buying items with incomplete faces. Guys do it already with goatees, so maybe that's where Moto-design drew some influences.
So I'll look for TVs that have the bottom chopped off the display, which means I don't have to put up with subtitles whilst watching Danish dramas. My phone screen will lose its back-button so I'll have to think forward at all times. These guys really have got it canned. Or maybe not.