This lip balm appears to be dark in the casing but when applied is very lightly pigmented. I have swiped it 3-4 times to get that visibly light pink color.
The scent is similar to their earlier Maybelline lip balm in Pink Bloom. Though I was expecting a slight scent of roses in this one as its name suggests, but I was in for a disappointment.
It hydrates and moisturizes effectively without drying. I have applied it both during the day as well as at night and my lips feel extremely soft. I also use them below my matte lipsticks and there is no dryness for hours.
