May 02, 2005 12:55 PM
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(Updated May 02, 2005 12:56 PM)
Maruti is going out all guns blazing with the launch of the Swift. They are really putting everything they have in the launch of the car. This is what an Economic Times report had to say on the Maruti Suzuki's newest offering.
Car market biggie Maruti Udyog is giving a personal touch to selling cars now. The carmaker has recruited 1,000 young people to form a special national sales force dedicated for selling its new crossover car offering, Swift.
The sales force — christened energisers — will be the company’s direct interface with Swift customers and will handle all the customer’s recurring needs with the car.
“The team will only be dedicated to selling Swift across the country and will be positioned as life-time advisors for Swift customers, taking care of all their needs, ranging from giving service and insurance renewal reminders, providing special exchange offers and even birthday and anniversary wishes,” a Maruti official said.
The energisers, to be based at Maruti’s dealerships across the country, are currently undergoing special training on behavioural and attitudinal skills, sales, marketing and product awareness.
The idea, the official said, is to strike a personal chord with the Swift buyer. “This team will regularly interact with the Swift customers, seeking their feedback and even offering personalised after-sales support for the car.”
If indeed Maruti is doing all this, then definitely much more will be planned, as I've also heard about its tieup with Bunty Aur Babli, the Abhishek Bachchan-Rani Mukherjee starrer slated for release this month. This also implies that the Swift must have something different and special in it, because only then will Maruti have planned such a gala launch.
Eagerly waiting for the test reports to come. Also looking forward to see the car hit the roads.
