Feb 19, 2017 03:57 PM
5125 Views
This is one book gifted to me by my father as I am an aspiring entrepreneur and he happened to realize he skills I will be needing in my journey. Philip kotler is a marketing legend and author and this book in a very simple language teaches you all the basics of marketing which you would have otherwise have learnt in a n expensive MBA college.
Readability of the book is quite simple and easy to follow written in a simple yet effective language and the reader will enjoy going through its rich colorful pictures across the book.
Story wise this book covers every aspect of the marketing field and then some more. The reader will enjoy the richness of the knowledge contained in this book which will definitely help one in the marketing field to a good degree.
If you want a single powerful book on marketing, this is the book for you.
I hope this review helps. Thank you.
