Mahindra is entering the lucrative compact hatchback segment with the KUV100(read One-double-O).
However, being the largest utility car manufacturer in the country. Their product reflects this brand image with the butch look that toes the lines of being a compact SUVThe KUV, in terms, of length, is as much as any of the hatchbacks in the segment at 3675mm.
However, it looks larger due to its width and height that measure 1, 715mm and 1, 665mm respectively. The looks are highly unconventional; the SUV styling is evident with flared wheel arches and a very high shoulder line.