A brilliant concept. Take one portion SUV crazed nation. Add a huge middle class to it. And then top it up with bad roads. And what you get is a desperate need for an SUV that is efficient, spacious, rugged and only as expensive as a hatchback. The Mahindra KUV100 is the answer to this need. At least on paper. It starts at Rs 4.42 lakh, comes with a claimed fuel economy of over 18kmpl ( for the petrol) , is tall and wide in order to liberate .