It has friendly and loving fragnance. I have been using this soap since my childhood. I like the new model of Liril2000 very mutch, its lemon fragnance feels me with new passion and reviviacence in my body to working fress hole day. My family using there are many soaps like lux, lifeboy and dove, but me and my wife have not change choice because we get as we wanted, I would like to say this is amaging product, no side effects, no report to eczema and itching. Best product in such attractive price, I reccommend this product for your daily bath. Thanks Liril