Apr 19, 2005 02:27 PM
15761 Views
(Updated Apr 19, 2005 02:28 PM)
L..a... ir..a...il...a..... So went the ad... I just had a glimpse and changed the channel... another one of those condom ads, I thought.... 'Hey, did u see that ad?' Asked my husband.. 'Can u believe it is an ad for Liril?' What??? I couldn't help being surprised. The next time I saw it, I was really HORRIFIED... Liril ads had one of the most successful runs ever, and for them to come up with such a kind of commercial is really surprising...
Who can forget the bubbly liril girls splashing in beautiful waterfalls of kodaikanal?? The highly energetic performance of Preity zinta in this ad earned her a role in Mani Ratnam's film, that only a few can dream of! 25 years of existence and the ad still fills our mind with happiness every time we see it.. Not anymore, though, because liril chose to try out some variety in their commercial.
According to the manufacturers,Hindustan Lever Limited, '' The new Liril AloeVera and lime has conceptualised communication that once again dares to refresh the Indian mindset, by capturing a married couple having a delightfully naughty moment after a bath with New Liril. The communication brings alive Liril's new promise of sparking 'playful intimacy' in the stressful lives led by couples today.''
Hey, hello...give us a break!! Do we now need a soap to rejuvinate overselves? I fail to understand why HLL chose to change the concept behind a wonderful ad. Lowe, an advertising agency has come up with this concept, which , I feel is really vulgar and cheap.
I am really not able to understand what is wrong with our ad makers... First, it was the pepsi ad which was disgusting, and now this... Why don't they understand that they are catering to a large audience, consisting of people of all age groups... So, the ad better be a little more sensible.. If the ad is not sensible, let it not be so repulsive...
I know there might be some of you who feel that the ad is oh-very-romantic. It would be, if it were for some other product.. not liril, of all things!
P.S. I couldn't find the exact category for this ad, so, I am putting it under the original liril commercial category itself...
