Jun 04, 2012 11:45 AM
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Indians should never buy lifebuoy soap because it is third quality soap. Lifebouy is one of the oldest brand of HUL and is well positioned as “health and hygiene” soap. It was launched in 1895, and for over a 100 years, has been one of largest selling soap brand within the country.
Lifebuoy has been a pioneer in this market and has constantly innovated to keep it in tune with changing market needs. But even as it has evolved Lifebuoy has stayed true to its vision. In spite of operating in a crowded market, this power brand has a chunky share of around 21% of all soaps sold, underlining its universal appeal.
