Jan 28, 2008 01:08 PM
2021 Views
Few years back LIC gave an ad in main dailies&magazines.It contained the black&white picture of a small girl standing near an old chair holding its handles with her hand.It contained these words also as if they are therein the minds of the girl-"Papa is gone.Mama says that he didnt leave anything for us except a lot of people asking for money and my sister who is not yet born.!" Seing this add the famouse coloumnist Shobha Dey wrote some where-" After seing this add of LIC my hairs stood up in shock.I was thoroughly impressed and educated with the idea of insurance immediately.This is what good advertisments are doing."
Every ad of LIC has done that.I really love this organisation which protects crores of families.It is undrstood that on every working day it gives nearly 36, 000 claims totalling to 65 crore rupees!It comes to 2 claims every second.! Or 2 helpless families in India gets protected every second.It also shares 95%of its profits with customers being a public sectore company&gives the remaining 5% to government.It is not without reason it was elected as the most trusted brand of India for the last 4 years.
This ad also is simply excellent.It also will provoke many to come under the protection of insurance
