The Lenovo K3 Note is a 5.5-inch smartphone with specifications that would have been pretty much top tier not more than two years ago.
The company is breaking new ground in terms of value for money, but not so much in terms of strategy. The K3 note is available only in limited numbers and only through flash sales through an exclusive tie-up with a major online retailer. It will be in demand because of the specifications it promises; according to Lenovo nearly 50, 000 of them were grabbed in just over five seconds in the first flash sale.
With online-only availability, buyers don't get the chance to try out products unless they know someone who has already taken the chance. They often go by blind faith and brand reputation alone.
