This product is a very very nice first turn off the TruMotion 120Hz feature when viewing film based material ( or follow our recommendation below) . It's easy enough to find and turn off. Just go to the picture menu and scroll down to the bottom of the menu. For HD broadcast programming especially sports you might choose to leave it on as it does eliminate some judder and motion blur. The HD picture on the LV5500 LED-LCD is very good with deep blacks, decent dark shadow detail, and excellent color production. We found it difficult to take out the blue push in the TV and ended up with a shove in the reds and greens instead, but we found a solution we liked and very near D6500K. The picture is a little soft around the edges and we left the Sharpness settings higher than normal to compensate for this.
