Jul 15, 2007 03:53 PM
2536 Views
(Updated Jul 10, 2014 04:03 PM)
Believe me, Kingfisher airline is truly a luxurious airlines. The service here is excellent and I am observing it from last two to three years. Mr. Vijay Mallya has to be credited for creating a new luxurious full service airlines and this was needed in India. It might not be a popular choice for lower middle class or the regular middle class but it is definitely targeted towards the Upper class.
And these are the reasons why Kingfisher airline is soon to be the number one aviation company in India. It will also venture in international market eventually seeing the growth and plans of the company.
The only drawback I looking here is price. To be an expensive brand is good but not over it, Kingfisher is little above the expensive I believe. A good price setting can improve the customer base and help them in further growth. And it would also improve the competence with the other leading airlines like Jet Airways.
Following are the some recognitions achieved by the airline in recent times:
Brand Leadership Award
India's No.1 Airline in costumer satisfaction By Business World
Best new Airline of the year by CAPA in Asia - Pasific & Middle East Asia region.
Service Excellence for new airline by Skytrax.
Economic times Avaya award 2006 in custmer Response
Best new Domestic airline for excellent service and cuisine By PATWA
Best airline and India's favorite career in servey of IMB for the times of India
Ranked third in the servey od india's most successful Brand Luanched in 2005 by Business Standard.
Buzziest Brand of 2005 by top ten buzziestbrand of 2005 and 2006.
