LONG DISTANCE COVERED BY CHICKEN
Kentucky fried chicken; it is a company, which spread on the base of their recipes, probably they got a patent issued for their recipes, Colonel Sanders an ex-serviceman and being lonely after demise of his wife, tried his hand in selling different things as a businessman, before success he went door to door many thousand times, finally he could setup his business of fried chicken, he was 60 years old when he succeeded; his age and his mode of business are a subject of
Study today in many magazines and universities. Business graduates make their project reports concerning the brand name and products, he and his company is mentioned very fondly in the book THE RICH DAD AND POOR DAD.
This businessman became so successful, Kentucky Fried Chicken is not only a respectable name but it has crossed boundaries of its origin to many nations of this small world, it is a multinational company now. Their outlets are selling Fried Chicken in all major cities of America, Canada, Europe, Far East, Middle East and now they are spreading rapidly in major cities of India.
We have their outlet in Hyderabad; I don’t have much experience in using their Indian outlets. I is a regular visitor to their outlet in Saudi Arabia, the city of Medina, their Sultana Street Branch is very popular in Medina city. Every time I go the counters are full of people buying different items sold by them, some carry it home others eat there in their outlet.
The outlet in Medina city is one of the best outlet they have anywhere in the world, as soon you enter this outlet, you notice big menu board on the service counter, they have good bright red color decoration. The service counter is very well laid out, the Uncle Tom like face in their logo is always smiling like the customers who visit Kentucky Fried Chicken.
They sell sandwiches, Broast (Boiled and Roasted) chicken, nuggets etc., my favorite is the 4 pieces Broast chicken meal, it cost around 4 Dollars for a meal. I get the following as my meal :-
1-A packet of French fries (150 Kgs) approximately.
2-2 sachets of tomato ketchup
3-1 big paper glass full (machine coke)
4-2 small plastic cans of garlic sauce (50 gms each)
5-Hot chili sauce
6-1 Bun (Extra can be had complimentary)
7-4 chicken broast pieces
8-Coleslaw salad box (150 gms Approx).
I always buy this item, it is full of fat and a complete meal for a person of my size, I like eating out in their outlet once a week, my body needs oily fats and the white meat fats so there is no health problem for me there. I am adjusted to the taste of this broast chicken, so I do not want to experiment with other items in their menus. I work up an appetite before I go there, I usually go after 7 pm so it is dinner time for me.
SOME GENERAL AND PERSONAL OBSERVATIONS
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Kentucky fried chicken use GHEE to fry their chicken; this gives a distinct taste to their food, they have introduced a new flavor to their chicken in Medina, It’s called HOT AND SPICY, and this is for the many expatriate Asians working in Saudi Arabia, it is usually popular with non Saudi customers, I being Indian prefer this flavor; the sting of chili in their chicken makes it more palatable and easy to swallow, they sell 2 pieces, 4 pieces and 8 pieces packs (Full Chicken) 4 pieces is my choice always, these 4 pieces comprise of 1 wing, 1 breast, 1 leg, 1 side parts of chicken, I never demanded for extra buns, but extra buns are free. After this meal I don’t have
Space left in my tummy.
The coke is from the coke dispenser, which is devoid of gas and tinge of soda, so it tastes better than our normal harm causing cokes, coleslaw salad is also a tasty addition, it supplies the necessary carbohydrates to burn all the oily fat and the chicken fat.
I have a friend working in this company he says they buy frozen chicken of 1.200 grams and above, these chickens are farm raised and broiler. I think in Saudi Arabia, they import frozen from DOUX company of France.
The four dollars are justified cost, I have seen their burgers and nuggets but I never tried them so I am not able to write about any other items they sell. I never look at their menus I know what I want and I order it straight. They give free home delivery service, this one convenience is very useful from them. But let me tell you fried chicken is best consumed hot, even warm chicken is not so tasty to eat. There are no table service in their outlet, you pay the money, get your order served over the counter and take your tray to where ever you wish to sit and eat, I usually sit near trees and flower pots in their outlet. They give with their meal a perfumed
Paper napkin, it is very important as the chicken meat leave odor in your fingers even after soap wash. I find it very handy to use this perfumed napkin.
I have read in a newspaper that Kentucky Fried Chicken outlets in India will adopt their menus and tastes according to Indian spicy taste buds, as soon they adopted this measure, their sales soared very much in India, you cannot expect to sell the things American consume to do well in India. I mean every place has their own local taste buds, that is very important for any food business to incorporate in their products to do well in a local market. I hear MacDonald’s are doing the same in India. This is a first time for these companies to change their recipes.
Live and learn, once again big business houses has proved that tailoring the products according to customer likings is a sure way to increase sales and popularity of your brand. Kentucky fried chicken is becoming popular in India too.
Yo nimble feet keeps ledger books healthy. !!!
