Jun 10, 2003 08:03 PM
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(Updated Jun 10, 2003 08:03 PM)
When the market has become so dynamic due to constant change in the customer choices and the fast changing technology one needs to be able to gauge the market pulse, just to survive in the field. This becomes more so ever important when one is in technology vertical and directly dealing with consumer goods. The only way to be in touch with the market to invest on Market Research.
But their is one company which has given up investing in MR off late because of its new business model.any guesses.I'm talking about DELL.
'Help Customers Help Themselves'
The motto for which dellonline came up
This is true even as we as Customers value quick and easy access to products and enjoy shopping at our leisure, with lots of information about the product. This has been successfully done by Dell by Harnessing the Power of Internet. Dell provided the required info about its products at the doorstep of the customer, personalised his stay on the site by creating clear entry points for people from different sectors: business, home office, education. The site is configured for first time visitors as well as for regular one's.The best part is one can build his own customised PC.
The result was dell is the first company to record$1 million online sales.Dell has 80 country sites in 28 languages and 26 currencies. The revenues for the past four quaters stand at$36.9 billion and a total market share of 15.2% world wide.
Now in case of Dell every hit by the customer is recorded along with what all menus did he traverse through etc thus recording every moment of the customer visit to the site. This database is itself used for gauging the customer behaviour and his choice.
So when the technology has empowered us, why to stretch ourselves and invest in for MR
