Aug 24, 2004 10:28 PM
2864 Views
(Updated Aug 24, 2004 10:28 PM)
Advertising is nothing but creativity. It has to influence the minds of the consumers by carrying a personalised tag behind every product or a service. The Indian Advertising standards have been tremendously improved which inturn has made a great impact on the purchasing power of the people. Innovation plays a key role in advertising which has to induce the consumers to buy more and more.
The most important factor is that the ads should always leave a lasting impression on the minds of the consumers.
Now coming to this Indian Airlines ad,it is one of the most innovative and creative ad and it truly makes your heart fly. It's a very simple ad but speaks a lot about the service of the carrier.The concept is well conceived and delivered at its best.
It is about a smart young girl bubbling with energy and enthusaism sitting next to a middle aged man.This man pretends as if he is travelling on air for the first time.Now starts the beauty of the ad,the little girl with a very expressive face teaches this middle aged man on the usage of the seat belt, seat buttons to adjust the seating position and also instructs him on how to use the side table. Infact there is no dialogue delivery. The little girl just narrates the entire concept through her facial expressions which is simply amazing .
After all this, the best part is the way the little girl cuddles like a teddy bear and hugs the middle aged man as she falls asleep. Finally an airhostess approaches this gentleman giving him a cap and his attire. Now comes the turning point of the ad, this gentleman is none other than the captain of the flight which throws a big surprise to the viewers. When the airhostess asks him whether anything else is required the captain with a warm smile gently asks for a blanket for the little girl to make her sleep more cozy and comfortable and there the ad ends with a great punchline ''Let your heart fly''. The message that this ad carries still remains in your thoughts which is the beauty of any ad-making.
Advertising is one of the toughest job in the marketing arena. It requires a lot of homework in terms of reading consumer's mind, what they require, targetting the potential segment and delivering the idea/concept within the allocated time frame in a most creative manner. It has to induce and influence the end user to get convinced on the utility value of the product/service.
This Indian Airlines ad gets all the credit for its creatvity, personalisation and effective delivery. It has all the ingredients of a successful ad. In today's highly competitive world all the above factors play a major role and especially for the airline industry which is facing tough competition. You have several airlines today offering specialised services and cost beneficial too. Hence Indian Airlines has done a great job in this ad to counter competition and is trying its best to occupy a numero uno position in the consumer's mind.
As the punchline says''Let your heart fly''so get ready for a great take off!!
