Feb 13, 2006 12:06 AM
2662 Views
(Updated Feb 13, 2006 12:06 AM)
When I was planning to write this review, I searched for India Today and I found it in news mag section of media, what it is not, it’s not a true news magazine.
India Today is an Indian weekly English news magazine, in publication since 1975.
India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for last three decades.
The IT grp includes 13 magazines, 3 radio stations, 2 TV channels, 1 newspaper, a classical music label, book publishing and India's only book club.
The expectations with a news mag are very high compared to one genre mags. I am not saying India Today is not good, but there are some flaws in it, which needs to be rectified. Indian user is still wandering for a good non-biased news mag, be it be any magazines like outlook or the week, which are some famous weekly news mags.
If we talk about India Today, it’s a very good magazine, if we rate it as a politics magazine, as it is going more and more political issue by issue. Way back when it was started in 1975, it was the lone voice of Indian against the wrong happenings. But today it mainly concentrates on political news.
It contains
Politics (75%)
Other happenings (10%)
Literature and art (1%)
Cinema (2%)
Sports (3-4%)
Others (9-10%)
If we see the above figures we can’t say it’s a pure news magazine, but yes what it covers is best of the lot. So what is expected from a magazine like India today is giving equal importance to every topic and field. India Today has a weekly circulation of 1.4 million copies and is estimated to be read by 15 million people.
suggested reading...
It we see in the fortnight segment Frontline is a really good magazine with no magazine can stand in front of it.
