May 20, 2001 08:30 AM
1855 Views
That's the way I can best describe INDIA TODAY. It was a new idea when it began in 1975, because the Illustrated Weekly was dying, and a good news magazine was required. But the style and presentation has not changed over 25 years, and it appears somewhat boring.
In this day and age, when television news bulletins come several times a day and internet is even faster, a weekly news magazine seems out of date.
Its value is to explain the news that we have already seen or heard, to put in more background and perspective and help us understand what is going on. IT is doing all that. But so is THE WEEK or OUTLOOK. I feel both of them do it better.
What INDIA TODAY needs to do re-invent itself, to move away from its style. It should pick up stories behind the scene, or stories that the traditional news outlets are unwilling to take up. Deep-seated investigative stories, for which the TOI or Indian Express are not willing to devote the time and resources. Give us those and we shall return to INDIA TODAY.
