As the name indicates and it has been promoted in television and radio , the product do not cope with the expectations of customers.
It do not have any aroma of basmati rice rather it tastes like normal rice to me.
I bought 5 kg basket and regreted later. the cost also of this rice is very high as compared to other brands available in the market. I would recomend to try other brand of your choice or normal basmati rice that we get at any grocery shop