First off all I want to tell that its the best product available in this category. It was recommended by one of my friend to use it.
I thought it was just like a common product before using it but my conseption entirely changed after using it. It smells wonderful and tastes even better. After using this product I cant imagine any substitue of it. I have eaten various types of basmati rice but this us the best one. Try once . surely you will be fan of it.