WOW.....BUT..... Review on Idlebrain

The people of Andhra Pradesh were great admirers of Cinema. In spite of problems in terms of floods, cyclones and droughts, movies are an important part of their life. From such a place,a boy who watches every movie first day first show went to BITS, Pilani to study engineering.

Everything was fine there except for the issue, that he could not get any info about his movies. He longed to know the records Chiranjeevi?s new movie has created, the new Character Venky is going to dish out for the audiences. At that time he could not do anything about it.

However, when he completed his studies and joined a top-notch software company he founded the solution to it. And idlebrain.com was born. Movie buffs from Andhra Pradesh spread across the world in pursuit of their careers found a solace to their thirst.

Now idlebrain.com was one of the web sites that receive the highest no of hits in India. It is banned in all the top ten software companies in India, as they fear that it may affect their employee?s productivity. But, the fact is that it is the other way round. When all the magazines were hypocritical about the happenings of the tinsel town, idlebrain.com was able to report as it is.

All the latest records, top ten movies of the week, top ten audios, Classic movies, Audio releases, functions, and press-meets every thing that deals with Telugu movies. Live reports from across various places in the state were a special attraction. Sreya Sunil would review the audios that we could not stop to listen to the songs. Bapu?s Budugu along with his sweet heart Rani would visit every month to tell about the people?s views on the new releases.

This is one column I always waited for. It was simply superb. I could still remember Budugu?s take on Arti Agarwal becoming stout day after day in his review on Vasantham. All of us wait anxiously for Jeevi?s review and his famous ?Jeevi rating?.

One more attraction that was attached later was the Discussion Board. And it was an instant hit. IBDB in short it presents a miniscule of what Andhra Pradesh is. All topics from Separate Telangana, Chandra Babu Naidu?s Vision 2020, Linux vs. .Net, best companies to work, outsourcing to Caste, Chiru?s veena step in Indra, Balakrishna?s shoot-out are discussed at a length. It is part of the diet of every Telugu software engineer.

The web site has gained so much of importance that the overseas business of the movies is based on the ratings given by the website. It provides content to some television shows. It has eight listings in Yahoo, the world's most popular web directory. It has eleven listings in dmoz, the world's biggest human edited directory. Idlebrain.com ranks in the top three results in any search engine on the net for the key word 'Telugu Cinema'.

Idlebrain.com is most visited regional web site in India, according to the Alexa Research. Its visitor's traffic is almost equivalent to that of Yahoo! India Movies(source: Alexa Research).

However lately the web site seems to have been losing its credibility. Budugu was nowhere to be seen for more than a year. The reviews too seems to be one sided. Lately, as many of the visitors complain, it creates craze and mania about the movies of a popular hero and his battalion, though they are performing averagely at the box-office.

There are a number of web sites that were started in the lines of idlebrain.com. But none of them could taste success like this one. As a fellow Telugu movie lover, I wish idlebrain.com would continue to provide us credible content on the wonder that is called Telugu Cinema.