The Hyundai Elite i20's recent global unveiling in India is proof that the carmaker is intent on getting its domestic market focus right. However, it also indicates that the new Elite i20 didn't want to give the new Volkswagen Polo or the Fiat Punto Evo much of a head-start. Even the segment leader, i.e. Maruti Suzuki Swift, looks a bit dated as compared to these new models. Needless to say, facelifts and new generations are the need of the hour.Though the previous i20's Fluidic design was received well in India, Hyundai is looking to widen its horizons with the rather European-esque Fluidic 2.0 design philosophy. The company claims this shift in the design philosophy was to transform the car's image, i.e. it wanted the Elite i20 to come across as 'bold' instead of 'youthful'. To be honest, it wasn't love at first sight for me, but I can only hope that I will eventually come around.
