Sep 29, 2004 11:36 PM
3119 Views
(Updated Sep 29, 2004 11:36 PM)
Our advertising industry has indeed shown lot of maturity indeed. Today Indian advertising scene is full of innovation and originality. Day in and day out we see a number of eye catching advertisements, which are sometimes more interesting than the programme itself.
The recent ad of HUTCH is one such example, in which a boy of 9-10 yrs, is closely followed by a puppy, wherever he goes, be it on the bed, in the classroom or in the bathroom.
And then the catchline, wherever you go ? makes it a perfect advertisement for a mobile service. Though current statistics show that Hutch is lagging behind Airtel, but the resolve displays thru some of the recent commercials augurs well for Hutch. Similarly MAK makes it possible commercials are a class apart. The kind of spend done for making commercials makes the advertising industry all the more lucrative.
Now the international business community has started looking towards the Indian ad-makers for making the commercials. These are indeed the golden days for Indian advertisement Industry. May it last looooooooooooooooooong enough, Amen
