Sep 08, 2015 11:46 AM
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Continuing with the motto of ‘Sir utha ke jiyo’, HDFC Life has come up with an amazingly strong advertisement that highlights the role a father plays in not only providing financially but also as an instiller of self-respect and dignity in the family members.
The ad is about a father trying to motivate his physically-challenged daughter to stand up on her feet and to pursue her dream of becoming a dancer, despite all odds. The ad progresses to show all the hurdles and challenges that he goes through in bringing her up. After a considerable time the father is shown purchasing an extremely expensive prosthetic leg for his daughter so as to enable her take part in a dance competition.
HDFC Life is extremely excited to continue this new journey of brand value creation and of encouraging people to live their life with dignity. The company wanted to highlight the indispensable role a man plays in his family’s life and how he empowers his family to live with their heads held high. The ad will be showcased not only on television but on all forms of digital and print media too.
