Aug 18, 2006 12:13 PM
2156 Views
This is a good read if u want to know about Google and its founders. a lot of details.
It gives a lot of details about the the inception of Google.com, the start of the search engine, the obstacles faced by the founders, their ways of overcoming those obstacles, popularity of Google. It has a brief description about the revenue generation model of Google.com. The biz model of Google can be derived from thei whole read but nothing is mentioned straight forward. It shows how innovation drives the growth and how a global brand can be formed without any conventional methods of big advt spends.
The book is also very motivating as it shows in detail the persistance of the founders.
just one word of caution, please assume that the book has been written by someone who is in love with Google and so the book is biased towards the positive points of Google and not much criticism of the same is there.....but in all a nice read
