Mar 02, 2007 07:09 PM
4879 Views
(Updated Mar 02, 2007 07:19 PM)
These days have really seen an Ad .beat TV, Radio . with good Jingle .
I know the answer .NO .
May be gone are the days where ad industry produced grea jingles .
*Nirma .
Hamara Bajaj.
Dalda**.
Gold Spot .Zing thing
Limca .
or some funny jingles from britania coconut crunchy.
Am a going too far.
Let me come to ninetees .
cadbury jingle . kuch Kahaas Hai.
Desh Ki Dhadkan.
but I think post 2000 jingles are going down.
I undersatnd Advertising industry is facing the challenge of increasing production cost . Media clutter. Advertising rates on channel.
but if this is the case the still Nike Happy dent produce commercials which has duration more than a minute.
I strongly feel that Jingles always create a stronger brand recall, even if u sing with the tune u get the same brand.
just imagine airtel tune . but had it been with great words . magic would have been different.
comon' till date bollywood runs on good songs .
then why not Ad indusrty run on jingles.
Am sure there is no dearth of talent.
Just approach is becoming different.
*and jingles going away All the way.
