Jul 16, 2007 05:20 PM
6506 Views
(Updated Jul 17, 2007 11:54 AM)
Here is a list of 10 TV commercial running presently in 2007, in order of preference:-
*1. ABN Amro Credit Card. There are so many credit cards, with so many offers and almost all of them offer cash back, now how to establish ABN-AMROs new card; to break the cluster & get a brand & product visibility was the utmost requirement and this innovative Ad just did the same for the company. A robbers gang is looting a train, where a guy has only got ABN-Amro card in his wallet & as soon as the leader of the gang finds this, he renders money from his pocket to the guy. Idea is superb & certainly cluster-breaking.
2. Naukri.com
Naukri's Ads have always been good with great recall value & instant recognition. Though there this ad has been running since quite some time now but still looks good, where a guy who's just heard from naukri is making fun of the bosses' name.
3. TimesJobs.com
Similarly Timesjobs idea is also good, a guy gets all the appreciation for the work done(and he is flying on cloud 9), but as soon as the salary slip comes in the hand he is back to the ground. Equally good as naukri one)
*4. Hutch MSN Live Search
*Hutch Ads have always been simple but intense which always have a high brand recall. And this has continued with this combined Ad of HUTCH & MSN, they show Eskimo's walking down to the living room of a guy who has just searched for the same term in his HUTCH phone powered my MSN Live search. Good presentation & makes a high level of brand recall.
5. Happydent Chewing um
The latest Ad of this chewing is really weired but interesting & cluster breaking. An old fort setup is being shown where the attendants chew this chewing um to light-up the palace, the play-ground, the lighting set, and the back ground score - *"tera tan roshan, tera man roshan" *is also very good.
*6. Hutch ka naya recharge 99
*Hutch has always been good with their Ads, and latest Ad where Irfan Khan is sitting in a small restaurant and just simply talking to the audience in simple few sentences. No music, no great ambience, just simple-intense message posted by a simple looking guy, it really has got great product / brand recall value.
7. Radio *Mirchi
A guy is being shown kidnapped in the dicky of the car, police search team at a naka stops the vehicle and finds the guy, but the guy is overwhelmed with his Mirchi listening and he does not want any obstruction. *Mirchi sunane wale always khush.
8. Coca Cola new commercial - *sabka thanda ek
As Aamir khan has become synonymous with *Coca Cola, so you just identify the product once you see him on the screen with a drink bottle. And to add to that recall value we have once again the latest from the chain of coke commercials. What's better than showing the travelers of an Indian train to underline the diversity of our country & then threading them together with this product called "sabka thanda ek".
*9. Naya Bajaj naya andaaj
Some time back Onida had revived their old "devil series ad" but it did not look so great. But recent Bajaj Ad *(khud se hi aage jaa rahe hai hum. naye bharat ki nayi raftaar, hamara bajaj!). It talks a lot about a real old company transforming into this new arena with same old reliability and with new aggression to take on any thing coming by.
10.ICICI Prudential - *Jeete Raho
*This ad may not be attractive in first view but as you see it more than once, the idea will slowly hit you that how important is insurance for one's life & even after the life. So the message of insurance need hits the chord, however it does not have great brand recall value where one can distinguish the offering of ICICI prudential from other insurance offers.
Note:-
I hope that readers do agree with many of the ads being innovative & having able to done what they are expected off; still many can feel that some ad is missing from the list or some ads could be replaced with another better choice, then please do put the same in your comments. Thanks.
