Feb 25, 2010 03:15 PM
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(Updated May 12, 2010 06:20 PM)
Advertisements have become a very essential part of our life. The dictionary version of Advertisement says ‘it is a form of communication to persuade audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.’
With fierce competition it is important that the business utilizes all the varied options available for reaching to the public. Be it through televisions, hoarding, marketing, internet, special offers, etc. The advent of Internet has broken all geographical barriers and it serves as a marketplace where the reach of businesses has become vast and movement from one location to another is possible at the wink of an eyelid.
At one hand if it is important that much research is done in creating an innovative advertisement while the other hand must be based on the logic of the advertisement. It is very vital that it reaches the mass with an objective. The advertisement must have an effect on the customer which entices him/her to go and try the product even if it is for once, because the rest is based on the tastes and needs of the customer.
Now-a-days we come across various advertisements which really touch our hearts vis-a-vis those which bug us to core. It is these advertisements which create an image about the product in the users mind.
One such latest ad is that of Tanishq jewellery (though I’m not going to buy jewelery every day, but it has a feel good factor attached to it) as well as that of Max Bupa which depict innocence with creativity and that’s what is called an advertisement which I would really love to watch any time of the day without having to switch over to another channel. If there are good ones then there are bad ones as well, the latest being the Amair Khan’s chips ad where he flies from anywhere and gives XL t-shirts to people having fried chips, though the idea of educating people against fried food is understandable but would someone start flying like him if one opted for those Amair’s chips??? Is very questionable plus a very powerful eyesight in the advertisement is also to be complimented for!!!
In conclusion, advertisements lay the basis of good and bad response to a product.
