Feb 28, 2016 10:52 AM
7367 Views
The tag line which we were used to hear for the past 3 decades. although they have changed their tag line to "juice up ur life", it is the old one that sounds sweeter and refreshing. Mango frooti which is a product of Pare Agro Pvt Ltd was not the first similar product in market but after its launch in 1985 it creted a monopoly market in this segment and maintained its position for around 2 decades. Then in india Pepsi 7 CocaCola came with slice & maaza(although availabe in 70's in other countries). They also had good market growth.
Frooti had a drop in their business and they experienced a series of repostioning and SRK became their first brand ambassador. Now it is the largest selling mango falavoured drink.
As per the company claim it is a ready to serve fruit beverage and it contains fruit. What ever it is when consumed after refrigerating, it gives a refreshing taste better than competitor. We can be proud & happy that it is an Indian company serving us such a delicious beverage.
