Nov 09, 2016 02:42 PM
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As an online marketplace, Flip kart's objective is to ensure that customers and sellers benefit mutually from a fulfilling shopping experience on its platform. One of the limitations of online commerce is that customers that shop online cannot physically touch, feel, or test products. For this reason the importance of a good quality review cannot be overemphasized.
Buyers are less likely to trust a marketplace when highly rated products do not meet their expectations — and trust is everything in this business. data proves that products with a low rating sell less than those that are rated higher. Unethical sellers and their accomplices hope to gain financially by tampering with seller and product ratings and reviews. Flipkart cracks down on this kind of fraud seriously to maintain a high level of credibility and consumer trust.
