Oct 28, 2016 03:29 PM
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Being an open forum on the platform, shoppers and visitors also have the freedom to post reviews and ratings. Some sellers and publishers have a financial incentive(read profit motive) to boost their own ratings or to knock their competitors’ rating. To address this issue, Flipkart has a dedicated team that examines certain parameters to identify fake reviews and rating. How? By identifying five types of fraudulent engagement:
1.Detecting sellers that pose as buyers on the platform and boost ratings and reviews of their own products
2.Identifying competing sellers posing as buyers and posting fraudulent reviews on the rival’s product page
3.Sellers that pose as buyers and boost their own seller ratings and reviews
4.Sellers that pose as buyers and try to pull down their competition by posting negative seller ratings and negative reviews
5.Third party vendors hired by sellers to write reviews that boost their product ratings and reviews
