The last few months of my life have been very exciting. I suddenly have a very happening nightlife. Every night, me and my wife finish up our chores, surround ourselves with bowls of snacks, connect the laptop with the TV and go shopping.
Online shopping is not a new idea in India. Times Shopping and Rediff Shopping have been offering this for a few years now. But it has become a practical idea now. Most of the shopping sites are funded today. They have the money, the set up and the understanding of the business. They are serious about their branding, quite a few spend crores on advertising and evoke the trust needed to shop on the basis of a few photographs.
Best of all, the sites are better. Almost all of them have thousands of products, pretty good photographs and easy to navigate modern websites. Check out one of the older ecommerce sites and this new one or this one and you can see why a stiff like me will so easily buy products that he can’t touch.
Anyway, there is no need for me to educate you about the joys of online shopping. Now, let’s get down in the trenches and get the hard work of comparing the sites done.
