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Money can't but Everything but surely Somethings..
Feb 15, 2003 01:20 PM 1808 Views
(Updated Feb 15, 2003 01:28 PM)

In the ever changing global scenario and upcoming markets how can one have faith on the word'LOYAL'. because now brand loyalty is something which sounds gooood in books but not in real life. With daily changing trends and the need to walk with the fashion has made the Indian consumers not only money conscious but market savvy too. The younger generation doesn't believe in buying expensive stuff which is hard on pocket and hard to discard too. They have become smart and conscious enough to save then spend. But saving doesn't mean one ought to keep away from being well dressed and well groomed. Don't they say:


Though one has to adjust but there are few necessities which one should not compromise with. And I feel a few brands if missed out would greatly effect the overall impression one should project.


In my opinion the 5 brands that are must are:


Jeans are one thing which is both formal and informal today. It's one of the dire necessity which can not be ignored whatever age or gender you are.Today's generation CAN NOT survive without one. So why not have the best . Though other cheaper brands are available too but making compromise in the quality of jeans will be foolish as they can be used from every day wear to party wear to formal office wear to informal shopping attire.


I herein mentioned two brands for both the genders. In a culture like India one has to be very well groomed and well dressed to fit aptly the grand and continuous occasions and festivals and how can we forget the Marriages. The Salwar suits from Ritu Kumar are well designed for the Indian beauty and how can we forget RAYMONDS for The complete Indian Men.


The footrange from Nike is the best choice which one can not ignore as they are the real though shoes for Indian roads and fits the consumer mind set appropriately.


Some people will disagree with me when I mentioned BIOTIQUE as a MUST 5 BRANDS, but let me just put a point across. It's not just females but males too who care today for clean, hygienic and beautiful hair and body. So why not have something which enhances once personality too.Biotique provides a range of products form body care to hair care to cosmetics to improved skin.And yes they are not confined for females only.


The one shop which provides clothing for men, women and kids too. You can choose from a range of formal to informal to classy to jazzy to trendy to sophisticated and yes the prices that suit the Indian consumers very well. Weekender provides clothing for all seasons and one good thing which you would notice is the appropriate colour according to each season.


So why not just keep our wardrobe perfect because don't they say


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