Feb 10, 2007 12:14 PM
6573 Views
(Updated Feb 20, 2007 04:10 PM)
First thing first, it is the best in quality and second best in fairness of reporting. CONTENT :- structure and contents of magazine are well organized and with impeccable matter planning. Areas cover the broadest walks of film industry. The freshness of contents are always well maintained, on second thoughts about it. But this magazine does not cover Indian television industry properly, which is a bit low down, as no entertainment reporting is complete without the share of news from the strong television industry of India.
FAIRNESS :- this magazine is ok in terms of fairness but not immune to it. gossiping is also a part of the magazine. While talking of gossiping it is not as frequent & part of the matter as it is in STARDUST (which has 90% of it's mattered referred to an anonymous source), same time it is not as brutal & fair as the Indian Express publication SCREEN.
JOURNALISM:- The power of journalism is way too strong with Film Fair and more so in today's changed shape of media where advertisement forms the major scheme of things for a media entity. Given that it is the part of the media behemoth of country called TOI, it does attract best of the write-ups, interviews & star-attraction. No star can afford to keep away from the magazine.
And it does have a pinch of salt in it's reporting, which in fact is a necessary ingredient of an entertainment magazine, as most of the people read it for that pinch; while there are few others who read it for the fair insight into the film-trade. This magazine's power & clout attracts best of the advertisement & advertorials to it, which in fact is required to run such a magazine profitably. No doubt with all the ingredients in right quantity this magazine has such a strong reach among the urban populace of India.
CONCLUSION:- People read this magazine for the entrainment industry's news & gossips both, and for all die hard fans of Indian Cinema this magazine has everything in right proportion which is prescribed to them every month without fail.
