May 08, 2012 04:23 PM
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We are the children who have grown to looking at wrist watches with a specific design. Remember the old designs of Citizen, HMT or Titan itself and we used to wonder when we'd be able to sport the watches in a style we want? That's exactly when and why the brand Fastrack was created.
Apart from being reasonably priced catering mostly to the age group of 15 - 25, these watches were made for us. Young, crazy and with the wind in our hair, these watches became a part of us, a ticket to the higher strata of society, the boisterous set of people that just wanted to have fun. From watches, Fastrack has evolved to bags, belts, sunglasses, wallets and wristbands making it a niche market for youngsters alike.
When I wanted to pick out my watch, there were no second choices. I had been looking at a particular design of Fastrack's for ages and I just wanted to pick that one. A picture of this has been put up for your reference. The price though, quite steep at that time(2999/- INR), did not bother me.
It's been two years since I've bought that watch and it's been through nature escapades, swimming in the deep sea, a bike accident and tons of other things and you know what? I'm still in love with it just as I was on the day I bought it.
For those that are more interested in the history and evolution of Fastrack to the brand that it is today, please copy paste the link - https://scribd.com/doc/19975785/Brand-Tracker-Fastrack
