World’s first, safe and effective skin lightening cream launched in 1975, impacting lives and transforming fairness of women all over the world.
Make your skin fairer and also stop it from darkening in the sun. Fair & Lovely treats your skin gently and safely.
Fair & Lovely gives hope to your dreams and expert like fairness.
Fair & Lovely has reflected a Women’s Dreams for the past 40 years. This is a brand, which has championed the deepest ambitions and desires of women. Throughout its history, Fair & Lovely has inspired women to go for their dreams, even if they were at odds with what society expected them to do. In the 80’s, when society expected women to marry mostly via arranged marriages, Fair & Lovely gave them hope that women could marry by choice. In the 90s, when women desired not just marriage but also an equal partnership, Fair & Lovely inspired them to believe that this was possible. In the 2000s, when society believed that a woman’s place was at home, Fair & Lovely encouraged her to choose her own career.
