It has been my first fairness cream since the time l first started applying creams on my face and since then l have been using it till now. It had always suited my face and never caused any side effects or harms to my skin. It perfectly matches my skin tone giving me a natural fair look just the way l want it to be. I can use it anytime, anywhere in any type of weather or season may it be summer, winter, or rainy and autumn and spring it gives the same glow. And in summers when most of the fairness creams melt like ice creams in hand, it stays as it was in the normal state. The fragrance is too good and makes the skin smell as somebody has applied any type of scent on the face. The most liking part is that above all the qualities and passing all the standard tests of a fairness cream fair and lovely stands out among all other creams. And it looks amazing that apart from all these it's pretty cheap not costly and within the reach of common people with such outstanding qualities that only branded beauty products hold. It suits all skin types and shades making 'em to glow more than ever in all types of temperatures. Finally l would say it's nice to use at least in the place of using other cheap and third class beauty creams. Everyone can trust the fair and lovely fairness ucream because in lndia most of the women population use this only. Nothing much to say it's simply good to use and nice as a beauty product.