Fair and lovely is a very popular product.its heard and even seen in many homes who uses it daily.even i, my mother, and my elder sister, we three started using it.i personally was disappointed as it made my skin more rough.before I had a rough skin and so I tried to use this product as I have heard about it a lot.but it made my skin more rough.even it made skin inflamation.and using it on regular basis black pigmentation arised.