Dove shampoo is one of the soft& mild shampoos I have ever used.Before using dove, I have tried many shampoos and this is one of the best that suits me. It keeps hair moisturised, silky& manageable and also protect from hair fall. Really amazing. While applying dove, this also not irritates eyes. Fragnance of shampoo is also good. Other variants of dove are also nice ones. I'll give it 4.5 stars.