Jun 15, 2005 10:36 AM
6021 Views
(Updated Jun 15, 2005 10:36 AM)
Dna is supposed to be launching its newspaper soon.
Its suppose to be first joint venture between and zee and bhaskar .
To make grand entry to mumbai they roped in deligent to do the media and adv bliz.
Initially it created lot of intrest when it was in phase one of ad. campaign.
But in order to get notices they are streching the curiosity to far to extent that people might lose intrest in the product they are offering.
First of all they name is bit wierd and inacceptable actually from I do not intellual laws if any one files case as its generic name of body oragan which is not ethical to use as well.
However they lost the considerable market to mumbai mirror because of delay and now if they are late and bring something upto the mark then they will be joke of the town.
They are trying to get yearly members on media blitz which is not going to happen in city like Mumbai where people always see value for money first.
I think DNA just missed the road ....to the top
