I love it's flavor, I guess it's a blend of cardamom, elaichi, mint and I feel like eating along with brushing. It's flavor is just too good and I've used many toothpastes but have never been so happy with the flavor.
I really feel its cleansing effect and I genuinely feel very fresh, it's effect lasts for almost 4 to 5 hours and not just 10 - 15min.
I have noticed a considerable change in the way my teeth looks now, I think they are cleaner, they shine and also I find them a shade whiter.
Also Meswak is known to have other health benefits as well like, it prevents tooth decaying, etc.